Steve Jobs to Operators: Bend Over
Jobs is known for being cheeky – but check this out, then imagine the cursing going on in the boardrooms of Apple’s operator partners after today’s launch of the iPod Touch:
- Jobs: “Wi-Fi, as you know, is not only faster than 2.5G, but it’s faster than any 3G network”.
- Song playing on the iPod Touch: “Cellphone’s Dead – Beck”
- On the iTunes Wi-Fi Music Store: “We’re gonna do something else, too: we’re gonna bring it to the iPhone”
What Apple has done is make the carrier networks look old and stale. They are saying, remember the iPhone? Of all the things you loved about it, none of them were enabled by your operator. Just the contract. Here’s one without the contract.
And reading between the lines: Oh, but you want voice? Stay tuned.
Cellphone’s dead indeed.
Blast from the recent past: “When asked about a give-and-take leading to the Apple-Cingular partnership, [Cingular CEO] Lurie said, “I’m not sure we gave anything.” Later, he commented, “I think they bent a lot.”